Chicken & Egg Issue 11 - page 30

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1.
Tell us about Aldi’s egg range in the UK - roughly how many eggs does Aldi sell
each year and what percentage are free range?
Aldi was one of the first signatories of the NFU’s ‘Back British Farming Charter’ showing a
firm commitment to British farming, as well as supporting the RSPCA Freedom Food
initiative, which guarantees that free range eggs have been independently audited to
meet the RSPCA’s strict animal welfare standards. Over 57% of egg sales at Aldi are
generated by free range eggs.
2.
What are the constraints on converting to a 100% free range egg policy?
Our products respond to customer demand, meaning we stock a range of options in
store. This includes a choice of free range eggs alongside lower priced eggs, both of
which are clearly labelled.
3.
Your web site states ‘Our nutritious eggs are all from UK farms so you can trust
them for safety, freshness, responsible sourcing, and hen happiness’, but Aldi is well
known for being a low budget supermarket, so how can you convince consumers that
the eggs you sell are from farms using high welfare?
Over 95% of the products sold in our stores are own label. This enables us to sell quality
products at leading prices whilst developing stable long-term relationships with our
suppliers.
We ensure that all animals used in our products are raised to relevant industry standards
for animal welfare and support British and regional food production and manufacturing.
As well as sourcing all our eggs from the UK, Aldi provides 100% British milk and meat
from Red Tractor approved farms across Britain and are proud to be one of the first
signatories on the NFU’s Fruit and Veg pledge, voicing our commitment to British growers
and packers.
Aldi, founded in 1913 in Essen, Germany, is one
of the leading global discount supermarket
chains with over 9,000 stores in 18 countries.
We have all seen their slick TV advertising, but
we wanted to find out if Aldi’s welfare
credentials are all they’re cracked up to be
given their low prices, so we asked Joint
Managing Director of Buying, Tony Blaines, half
a dozen questions:
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