And what I like about the
Laid in Britain
scheme is that it’s more affordable for farmers,
with a modest flat fee, simple annual independent audit charge and a realistic levy per
bird. So for a relatively inexpensive investment, farmers can tap into all the same benefits
on offer by the Lion scheme, and retailers and consumers enjoy all the same
There has been considerable criticism within the egg industry in recent times that the Lion
brand was becoming elitist keeping out smaller farmers who inevitably were left at a
disadvantage because they could not afford to use the Lion.
Laid in Britain
is trying to put
an end to that, encouraging big and small producers to join up and make the
Laid in
logo as recognisable as the Lion.
And I, for one, back them.
Look out for the logo in smaller supermarkets, convenience stores and local retail outlets.