Alan and page
1)
As you are undoubtedly aware, McDonald’s hasn’t always had the best press
in the past for its animal welfare. Have things changed at McDonald’s?
At McDonald’s we are always striving to continually improve standards
throughout the supply chain, which also applies to the animal welfare
standards we expect our suppliers to adhere to in order for us to continue
sourcing quality, sustainable and assured ingredients for our menu. We are
proud of the progress we have made over the last ten years and the
recognition we have had from the industry through the British Egg Awards, the
RSPCA Good Business Awards and the Good Egg Awards indicates to us that
we are moving in the right direction.
We are committed to improving animal welfare standards and all the eggs we
use on our breakfast menu are accredited by the RSPCA’s Freedom Food
standards and conform to the Lion Quality Code of Practice or equivalent.
And last year we made the biggest ever move to support British and Irish
farming and launched Farm Forward, our long-term programme to secure a
sustainable future for the industry. Over the past three years we’ve
commissioned research into commercially viable methods of improving animal
welfare and egg quality on free-range farms as part of our range enrichment
programme. Since 2008 all producers supplying McDonald’s have had to plant
at least 5% of their total range area with blocks of trees and in conjunction with
the Food and Animal Initiative (FAI) we fed into a recently published study by Dr
Ashleigh Bright, which identifies the economic value for farmers of providing
range enrichment for laying hens.
Most of us find reason to visit McDonalds from time to time,
whether it be for a quick snack or a McFlurry treat. We decided
to put some questions to Nina Prichard, Agricultural Assurance
Consultant at McDonalds, to make sure we can enjoy
free range
Mctreats at any time: