McFree McRange McDonalds –
how hen-friendly are the burger giants?
2)
Why does McDonald’s use free range eggs? Does it make a difference to the
McDonald’s customer or is it a policy decision?
Over recent years we have seen how customers change their purchasing
decisions based on the rising importance of good values and animal welfare is
now a key consideration for many customers. We recognise the importance of
listening to our customers, acknowledging their preferences and we were the first
large restaurant on the high street to make the move in 1998 to use only free
range eggs across our breakfast menu which has been very positively received
by our customers.
3)
What sort of relationship does McDonald’s have with its chicken and egg sup-
pliers?
We work with suppliers who share our values and vision for sustainable supply. We
build long-term relationships with all of our suppliers, which provide us with an
assured supply of quality ingredients, and give our suppliers the confidence to
invest in their businesses and make continuous improvements. We strongly
believe that long-term partnerships outweigh a short-term transactional
approach. The relationship we have with our egg suppliers is no different. For
example we have worked with The Lakes Free Range Egg Company for over 10
years and we are proud of the fact that The Lakes is a McDonald’s Flagship Farm
which is a European programme to showcase and share examples of good
sustainable farming practices.
We also engage with suppliers and researchers through our Sustainable Egg
Supply group to identify challenges facing the industry, which enables us to
collectively come up with practical solutions which we can implement across the
supply chain.
4)
We noticed your flyers around the Olympics last summer featuring British egg
farmers. Do you source all your eggs in Britain and Ireland? If not, why not, and
what % are home grown?
Yes, we source all of our free-range
eggs from Britain and Ireland.
As well as eggs, in the UK we serve
100%
British and Irish beef and British
pork and we only use organic
semi-skimmed milk sourced from UK
farms in our coffee, teas, Happy
Meal milk bottles and porridge. We
also use UK milk for our milkshakes,
McFlurry desserts and ice cream
sundaes.
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