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Over the years we saw our customers’ demand for free range egg increase, this
led us to make the decision to sell only free range eggs under our own label in
A year later, on the back of the world's largest consumer poll on food
ethics, our Food Ethical Policy, we decided that all the shell eggs we sell in our
stores should be free range or organic.
We took that decision because over
of respondents asked us to
ensure all eggs sold were at least
free range.
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