It’s at this point that we cast the spotlight on a once good egg company which just may have cracked his shell…
In 2011, following our ‘feather campaign’, Mr Kipling told us: “I am delighted to confirm that we now use only free range eggs in all Mr Kipling cakes. At the time of your feather campaign in 2009 we were working on proposals to change over to free range eggs in 2011…our egg buying teams have worked very closely with all our suppliers to ensure a sustainable supply for the foreseeable future.
Mr Kipling cakes is committed to the welfare of all animals and we now source our egg only from hens that are free to roam…
Hurrah! And the boxes clearly stated the facts.
However, eagle-eyed supporters have been contacting us this year as they spotted that the packaging no longer says ‘baked with free range eggs’. SO, we asked Mr Kipling (aka Premier Foods) what was going on and were advised:
“Premier foods made a commitment in 2012 to use only eggs from cage-free hens (either free range or barn) across our portfolio.
…from 2009 we chose to use free range eggs in our Mr Kipling brand and made a claim on pack. Earlier this year we took the decision to transition from free range to barn eggs.”
Sadly it seems Premier foods no longer insists on using “eggs from hens free to roam” in Mr Kipling products or any of the Premier Foods products, and we are not aware of any plans for them to move solely to free range eggs.
Tell us what you think about this change in Premier Foods policy at firstname.lastname@example.org, subject title Mr Kipling!